Centralized Search engines and business competitiveness
Over the past two years, the pandemic has forced small businesses to look at how they do business. How many businesses had to close as they were unable to adjust? How many employees were downsized out of their current jobs? In many cases, these were the result of factors that were outside their control. What made this more difficult is that there was no roadmap, no, how-to navigate a pandemic.
For those that had to start up, did you have a network to fall back on? What about your “years of experience?” Or, if you had 10 years with your previous company, and you start your own business, does it now feel like your experience doesn’t matter as much as your search engine rating?
To engage and convert customers, a business competes within a search engine environment, which is the place where all information online is centralized. The public information contained within private search engines is ranked by algorithms that dictate its competitiveness.
After all, how can all information contained within a search engine, even if just a single page from a website, be entered into billions of pages of search results without dictating a scoring system?
With so much information and feedback on search results topics, it’s easy to understand why 75% of Internet users never scroll past the first page of search results.
A bit of history
A recent Fundera study reported that whilst 75% of small business owners feel that Internet marketing is best effective for attracting new customers, yet, 61% of small business owners say their biggest challenges are generating traffic and leads.
To engage and convert customers, a business that utilizes digital marketing competes within a search engine environment, which is the place where all information online is centralized.
However, business information contained within private search engines is ranked by the algorithms that a company dictates its own competitiveness. With so much information and feedback on search results topics, it’s easy to understand why 75% of Internet users never scroll past the first page of search results.
One Source Direct was founded with the objective to overcome factors such as time and costs associated with today’s traditional digital marketing.
About One Source Direct
One Source Direct enables business users to produce and govern their shared business profiles and business media – without a search engine or one company or organization exercising control over the sphere of online content. Commonly termed, “decentralized”. One Source Direct is geared towards any small business looking to compete online in an evolving open market.
One Source Direct is a business-to-business platform with its feet on the ground and an eye on the future. One Source Direct enables businesses to connect based on a Specialty and not how much your marketing budget is. We decided to leave the “social networking” and keep focused on your business – and ask that members keep their personal and political posts for other platforms – Scott LeBeau, Founder, and CEO, One Source Direct.